CID Consulting Today

Motivating staff, the Harrods way
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Did you ever think of what it would be like to go back to school and actually learn in an inspiring and challenging way? British retailer Harrods, one of the world’s most successful retail brands, has taken this one step further by giving its staff a chance to “go back to school” and earn a degree while on the job, the Harrods way.

Motivating and training employees are key characteristics of thriving enterprises. Few businesses offer the wide variety of training options and levels of certification that Harrods does. Through its vast and varied programs, Harrods promotes a sense of achievement amongst employees and gives staff with real drive and initiative a chance to shine. This unique “university” model is a major part of its strategy to keep morale and motivation high as well as boost staff retention.

As employees progress through the Harrods training curriculum, they can participate in initiatives like the ‘Your Theatre’ course that shows sales people how to improve their skills and expertise to provide the best customer service, while others take part in the Harrods Fashion Programme and courses at the School of Communication that give staff understanding of the product lifecycle as well as better communication skills via strategic workshops.

Real go-getters can apply for the Harrods Sale Degree or Harrods Management Programmes, which are both recognized internationally. But it doesn’t end there. Once a year, Harrods managers sit down with staff to talk about their goals and career ambitions during their appraisals. By focusing on employee development, Harrods continues to be a success as a retailer and employer.

Kellogg’s Gives Children in Need a Breakfast They Can Count On
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With a comprehensive market research, commitment to corporate social responsibility and a motto of “A child’s future depends on a good start to the day, with a healthy breakfast”, Kellogg’s devised a multi-platform campaign called “Help Give a Child a Breakfast”. The idea was to give underprivileged children some much-needed nutrition before school and communicate that consumers could support breakfast programs by purchasing Kellogg’s brand products.

It is believed that the way people feel about a company is based on their perceptions of the firm’s corporate social responsibility practices. Kellogg’s initiative was able to get recognition for the softer sides of their business which placed them on the right path for building a sustainable business for the future. The campaign showed how a company like Kellogg’s was able to have a positive impact on the community since the brand had been working with breakfast clubs for 14 years and had invested over £1.5 million to date. It also revealed that understanding your clients’ needs and doing thorough market research can be important tools in increasing a brand’s community impact and value over the long term. A campaign like this gives brands a powerful association that ensures sustainable results for years to come.