CID Consulting Today

Every Business Needs A Crisis Communication Team

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It is crucial for companies to understand the importance of protecting their brand reputation, especially during times of crisis and in this age of technology. Identifying your crisis communication team is your gateway to dealing with any crisis that emerges. The crisis communications team ensures your company is prepared to meet challenges head on, and won’t be caught flat footed if technology suddenly becomes the enemy. According to a new Deloitte survey, 53% of respondents said their chief concern was how easily technological advances could damage their company’s reputation. So, how do you ensure that you’re ready when a crisis comes knocking on your door, threatening to go viral online?

Communication experts agree: Have a Crisis Communications Team waiting in the wings. It is the team’s responsibility to anticipate crises or challenges, come up with numerous proactive solutions and then train company spokespeople and staff to mitigate damage and get the right message across to stakeholders. The team, often made up of a small group of key executives, will also have a system in place to monitor the media for potential issues as well as identify stakeholders who will need to be addressed when implementing a crisis communications management plan. Lastly, the team will have prepared a series of holding statements that can be released as soon as need be, should a problem suddenly crop up.

Developing your Social Media Strategy

The fast growing digital landscape allowed businesses to expand, engaging more with its current clients and gaining a lot of potential clients over the past years. According to WebdamInfographics, 53% of all marketers have found a customer via Facebook in 2013 and 43% of all marketers found a customer via LinkedIn. However, to develop a successful social media strategy that guarantees booming results, a brand should always think innovatively yet consistent with its brand values and messages.

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With more than 32m fans on Facebook and 14m+ subscribers on YouTube, Oreo is a great reference for brands that have created a huge presence online and succeeded in taking its offline branding strategies and implementing them productively. Oreo has demonstrated true mastery of social media through: their tweet during the Super Bowl power outage, their 100th birthday celebration “Daily Twist” Facebook campaign, which offered an unusual, humorous ad each day featuring the latest happenings in the world, and their Twitter jokes with their competitor Kit Kat.

The digital media strategies that Oreo followed during these creative campaigns were mainly concerned with the following: Being timely and topical, developing business’ marketing message that matches a current event, which always leads to additional attention from both customers and the media. Also, Oreo is always keen to ensure frequent posts and updates, this allows for more engagement between the brand and its customers. Finally, using graphics with a simple concept and message always attracts attention, and makes it easier for viewers to understand and share. According to Webdam Infographics, visual data is processed 60,000 times faster by the brain than text.

Giving Back To the Environment
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Being a socially responsible business and contributing to the environment makes you do right by your community and your community does right by you. Businesses should always understand that social responsibility brings value to both the brand and the consumer. A ton of waste, for example, can generate up to 7 job opportunities in the recycling industry.

Many common day to day products can be recycled and reused in many different ways. Recycling therefore reinjects a renewed function to the product that was once regarded as nuisance. A number of successful initiatives were held during the past couple of years that used Plastic bottles for building shelter for the homeless in Nigeria. The process greatly emphasized public participation, where the public at large contributed in developing their own housing solution. With the help of experts and plastic bottles, the process started by collecting the bottles, filling them with sand and molding them together with mud or cement. The compacted sand inside the bottles is almost 20 times stronger than bricks and the bottles house is estimated to cost 1/3 of a house made of concrete and bricks. Not all of these plastics are recyclable but some of the most common plastics used for recycling are the PETE bottles which are used to hold fizzy drinks. Besides housing for the poor, the use of plastic bottles is further found in magnificent buildings and iconic structures; one of the most popular ones in 2013 was the arch designed for Coca-Cola China. Used bottles were collected from universities around Beijing to construct the amazing shelter. To get most of their bottles, students swapped a full coke bottle for 10 empty ones, reaching more than 17,000 bottles in the end. These kinds of projects turned out to be a great way to reclaim plastic waste.