Assisting in USAID’s Trade Facilitation Project in Egypt

March, 2014

To assist the Generalized System of Preferences (GSP) unit of the Ministry of Industry and Foreign trade, CID worked on helping promote awareness and use of the United States’ GSP program among Egyptian exporters.

CID’s communication experts were assigned to design a pulse survey to assess the level of awareness and knowledge among Egyptian companies that are current or previous exporters, as well as identify challenges they might be facing using it.

To conduct the research, CID’s professional team designed a questionnaire responding to the research objectives, compiled a database for more than 500 respondents, carried out phone interviews, analyzed the data and worked on a final report with the major findings of the data analysis, and their implications for the GSP unit to develop an awareness promotion strategy targeting current and potential Egyptian exporters.

The team then designed a tailored communication strategy to promote it among the relevant sectors, and increase Egypt’s exports to the US, subsequently contributing to improving the national economy.

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