MARKETING COMMUNICATIONS

Developing Integrated Marketing Communications Plans that are strategically aligned with the marketing objectives and are suitable for the brands’ persona. We reflect this through the effective utilization of all traditional and nontraditional communication channels, including ATL, BTL, Digital Media & Guerilla marketing; that are considered of highest impact to the target market and operate them cohesively under one big umbrella that suits the brand positioning and conveys the desired messaging.

Developing branding initiatives from all media and marketing angles to enable the successful position of a company’s brand in a specific target market. We are able to fully cultivate an organization’s brand image and develop coherent branding initiatives as a result. The client is able to engage with customers as a result of the implementation of branding schemes developed by CID and is able to see positive changes in both the brands reputation, as well as the overall business.

Develop strategic relationships with key media players, bridging gaps between our clients, their customers, and the media. As part of the ECCO International Communications group, we are able to handle public relations’ building This entails targeted story development involving the specific placement in broadcast and print media and online sources. We communicate with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with all the stakeholders involved. Media training is a core element of the department’s operations as this helps guide clients in making informed decisions when handling the media head on.

Focusing on developing initiatives that are tailored to individual client needs which involves creating a detailed media management plan to coincide with a clients digital marketing needs to ensure that information is being communicated efficiently on all online forums and is managed over the long-term accordingly.

We facilitate efficient reputation management schemes involving crisis communication techniques, which aim to eliminate or reduce the damage caused by negative media postings or turbulent events that effect commercial activity associated with the organization. Reputation management is also implemented as a form of a long term management strategy which aims at targeting all of the relevant stakeholders involved.