MARKETING COMMUNICATIONS

Developing Integrated Marketing Communications Plans that are strategically aligned with the marketing objectives and are suitable for the brands’ persona. We reflect this through the effective utilization of all traditional and nontraditional communication channels, including ATL, BTL, digital media & guerrilla marketing. These channels are of the highest impact to the target market especially when a company operates them cohesively under one big umbrella that suits the brand positioning and conveys the desired messaging.

Developing branding initiatives from all media and marketing angles to enable successful positioning of a company’s brand in a specific target market. We are able to fully cultivate an organization’s brand image and develop coherent branding initiatives as a result. The client is able to engage with customers as a result of the implementation of branding schemes developed by CID and is able to see positive changes in both the brands reputation, as well as the overall business.

Develop strategic relationships with key media players, bridging gaps between our clients, their customers, and the media. As part of the ECCO International Communications group, we are able to handle public relations’ building This entails targeted story development involving the specific placement in broadcast and print media and online sources. We communicate with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with all the stakeholders involved. Media training is a core element of the department’s operations as this helps guide clients in making informed decisions when handling the media head on.

CID’s team is experienced in developing and implementing contextually-relevant and tailored social behavioral change communication strategies to address social, environmental, and community needs. Building on our expertise in public awareness, CID’s social behavioral change strategies focus on identifying the root cause of the undesired behavior to determine culturally and socially relevant incentives and activities that are tailored to the stakeholders. This long-term and phased approach ensures messages are reinforced with clear KPIs measures to reap tangible social return on investment.

In light of the importance of digital media, CID adopts a strategic approach to develop detailed, comprehensive and tailored media engagement plans and content strategies in line with clients’ digital marketing needs. Through the implementation and management of these digital content strategies and engagement plans, CID helps clients effectively communicate with their stakeholders, extend their communication strategies online and secure positive return on their investment.

We facilitate efficient reputation management schemes involving crisis communication techniques, which aim to eliminate or reduce the damage caused by negative media postings or turbulent events that affect commercial activity associated with the organization. Reputation management is also implemented as a form of a long term management strategy which aims at targeting all of the relevant stakeholders involved.

Capitalizing on our management and marketing communications expertise, we support clients manage the implementation of corporate changes by designing change management programs with the support of internal communication strategies. Leveraging on company resources, our change management programs ensure the delivery of tailored coherent messages to employees using the most impactful methods.