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Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

Our blog

How organizations benefit from women’s leadership styles
November 28, 2022

Women have come a long way in the business world. Throughout the last two decades, we have seen more women taking on leadership and executive roles in both traditional and non-traditional organizations of all scales. This is not to mention the increasing nu...

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COP27 and the Reinvention of Egypt’s Brand
November 13, 2022

“Where are you from?” a curious local asks.“I’m from Egypt,” I respond.“Oh wow! So do you live in a pyramid?”Almost every Egyptian traveling abroad has experienced a similar scene. Around the world, the image of Egypt is often conflated with that of its ancient ...

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Community-led waste management at scale
April 12, 2022

Most city governments in the global South struggle with waste collection, which typically accounts for up to 30% of the municipal budget but often leaves large sections of the population with no service. But over the last 70 years in Cairo, a community waste col...

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ECCO Egypt-partner CID Consulting wins ECCO Award 2021
February 08, 2022

CID Consulting was recognized for its work with Nestle Egypt in its communications work behind DORNA, a reverse credit system that helps shape a waste free future. CAIRO, EGYPT – 8 February 2022 – CID Consulting was announced as the winner of the 2021 ECCO...

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When leaders transform to inspire transformation
June 20, 2020

By Dalia Wahba, Cofounder and Chairperson of CID Consulting Business transformation is essential to stay ahead in today’s dynamic, but turbulent market. And it takes an adaptable leader to effectively drive success forward in an ever-changing landscape. Political, eco...

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Purpose-Driven Brands
May 26, 2020

By Dalia Wahba, Cofounder and Chairperson of CID Consulting A purposeful company is one that possesses grounded values, which are translated into its practices in a wholistic manner: their relationships with their employees, their customers, their partners ...

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