OUR PRACTICE AREAS

Our expert team leverages on our key practice areas to positively transform businesses and communities, proactively engaging with stakeholders to drive reputation and growth for our clients.

Our core capabilities and integrated offerings, combined with our adaptability and experience, enables us to tailor the solution that is right for our clients.

Strategy

Our proven ability to develop and deliver strategic frameworks for our corporate clients can be traced back to our beginnings in 1995. Our offer has evolved and expanded over time, enabling us to provide business analysis and top-line direction for a far broader spectrum of clients. We implement a truly integrated and tailored approach to support our clients strategic ambitions, taking into account the demands of an increasingly digital workplace.

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Organisational And People Transformation

Our approach to organisational transformation is complemented by a deep understanding of our clients’ foundations: their people. Without inspiring people, positive transformation would be impossible. We enable our clients to optimise performance management and drive development by focusing on innovation, engagement and integration of internal networks. We conduct careful gap analyses to determine how far goals and ambitions are being met by your people, and design macro and micro recommendations to inspire organizational transformation. We introduce departmental KPIs, shape job descriptions and organisational procedures, develop capacity building programmes and much more.

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Marketing And Communications

Introduction

We’re firm believers that communication is the heart of transformational change, growth and delivering stakeholder value, which is why our communications expertise crosscuts diverse business and development needs - leaving no stone left unturned.

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Strategic Communication

We support a diverse range of organizations, including international organizations, private sector companies, and public sector entities, to harness the power of strategic communication, ensuring they convey the right messages at the right time to the right people. Our tailor-made strategic communication programs are designed and implemented for organizations to better fulfill their missions, build trust and credibility, and improve engagement with key stakeholders.

Communications for Development (C4D)

Our C4D expertise empowers our clients to amplify social impact and drive meaningful change for their beneficiaries. Designed and implemented with a participatory communications approach, our C4D
programs facilitate dialogue with stakeholders and partners, access to information and knowledge, and promote social behavioral change in a way that respects the local context.

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Social Behavioral Change Communications (SBCC)

From advancing development goals in health, education and institutional reform to implementing corporate ESG strategies, we partner with international organizations and private sector companies to empower their stakeholders to adopt positive behaviors, mindsets and attitudes. Our approach to
behavioral change is grounded in theory and evidence and matched with our blended expertise in community engagement and persuasive communication.

Reputation Management

We work with organizations to design and implement authentic, value-driven narratives that resonate with stakeholders, attract strong partnerships, and enhance brand value, confidence and trust with all stakeholders. Our approach to reputation management is to proactively address immediate challenges
while setting long-term, results-oriented strategies that boost stakeholder confidence and perceptions.

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Crisis Communication

With deep expertise across sectors, we help clients navigate complex crises with confidence and discretion. We provide rapid, strategic crisis communication solutions that help clients manage high-stakes situations while protecting their reputation. Our ability to combine real-time response with long-term recovery strategies ensures clear, effective messaging to key stakeholders across all channels.

Media & Content

We craft media and content strategies that captivate audiences through creative storytelling and purpose-driven narratives. We help private sector companies enhance their brand reach and visibility, and support development organizations in showcasing the impact of their work. Our services include media management, training, personalized coaching, press releases, and advisory. By leveraging our expertise, our clients can amplify their messages, strengthen stakeholder connections, and save millions
on paid media.

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Change Communications

Navigating change can only successfully happen with clear, consistent and result-driven change
communication. We design and implement tailored change communication programs for our clients, bringing clarity, building trust, and facilitating feedback loops. Complimented by our deep organizational development expertise, we team up with leaders to transform their organizations, reduce uncertainties,
engage employees at every level, and navigate transitions as smoothly as possible.

Customer Experience Design

We help clients create seamless and engaging customer journeys that drive satisfaction and loyalty by leveraging data-driven insights and extensive research to design personalized experiences that align with brand values and customer expectations. By applying innovative design thinking and deep insights into market trends, we deliver impactful results that drive customer retention and promote growth.

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ESG Communications

An organization’s ESG Strategy is only as good as how it’s executed – including how efforts are
communicated to investors, regulators, customers, employees and other conscious stakeholders. We work with our clients to design authentic ESG communication strategies that only resonate with stakeholders, but also enhance reputation, build trust and showcase real environmental and social impact with compelling storytelling.

Brand Strategy

CID excels in developing brand strategies by combining deep industry expertise with tailored, data-driven solutions. Our approach integrates thorough market research and stakeholder engagement to craft strategies that are both innovative and aligned with the unique priorities of private and public sectors. With a proven track record of success, CID ensures that each strategy drives impactful results and supports long-term organizational objectives.

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Combining Brand strategy with Corporate Communication and Reputation Management

We partner with organizations to develop comprehensive communication strategies that align with their values, objectives, and branding. Leveraging modern frameworks and methodologies, we craft comprehensive brand strategies that deliver consistent and coherent messaging for all stakeholders,
from investors and employees to customers and partners. By crafting authentic, value-driven narratives, we boost brand reputation, foster strong partnerships, and build lasting trust. Our proactive approach to reputation management addresses immediate challenges while creating long-term strategies to strengthen positive perceptions and stakeholder confidence.

Our results in numbers

99%

Customer satisfaction

32M

Active users

125+

Team members

240%

Company growth

Sustainability And Social Impact

Our award-winning community development and social investment strategy expertise has provided us with an extensive track record of successful, high-impact projects and partnerships. Our work spans a number of thematic areas for social development and corporate social responsibility, including education, TVET, women’s empowerment, public sector development, solid waste management and community engagement. We help our private sector clients to design and implement corporate social investment strategies, whilst helping incubate social enterprises which can be used as best practice models for social change.

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Project Management And Implementation

With a dedicated in-house project management team, we deliver complex projects with multiple stakeholders and beneficiaries for clients in both the private and public sector. Over the years, CID Consulting has partnered with local and international consulting firms to deliver the right service to our clients. We act as an integral and trusted part of your team, mapping and managing stakeholders, whilst mobilising employees to deliver results with impact. We implement rigorous financial reporting, ensure donor compliance, and manage projects from concept to completion, earning us a reputation as the local partner of choice for global corporations.

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