INSIGHTS

Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

OUR BLOG

The question of leadership in high performing teams

While selecting the right members can be challenging, finding a fit lead for a high performing team remains a huge concern. Its widely acknowledged that leadership can make or break a team. Hence, to guarantee sustainable performance, the roles and characteristics of the team leader need to be clearly defined.

want to transform a business? start from the people

Looking closely at the fast pace by which businesses progress these days, one would get dizzy! For companies to keep up, it was critical to outgrow the pace of incremental change and enforce revolutionary transformations into their models. Yet, every management team needs to answer a key question before designing any process for change: How exactly is my organization changing?

building agile organizations: what to look for & how to do it?

The increasingly rapid pace of changing market trends, technology, regulations, and tastes has mainly favored the more agile organizations on the scene. The ability to quickly reconfigure a market’s strategy, structure, processes, people, and technology has been a trait adopted by all the current industry leaders. These firms are able to reorient their businesses as needed towards value-creating and value-protecting opportunities.

The seamless marketing experience: why omnichannel?

With quality as a given expectation, customers seek meaningful experiences and interactions with brands. As we mentioned in last month’s blog, businesses are now facing an experience economy, where customers pay for the experience rather than mere goods. The Customer Journey starts from the first encounter with the brand to visiting your website to buy the product. With the rise in social media’s dominance in the past years, businesses have recognized the importance of securing a foothold on all these platforms, known as multichannel marketing.

Understanding The Experience Economy

What makes a concert-goer pay a premium price on an average T-Shirt, just because it has the artist’s name and the date of the concert imprinted on it? What is it that attracts millions of visitors to Disneyland all around the world? The answer is experience economy.The evolution of the global economy has had a trickle-down effect that resulted in a subsequent evolution of consumer behavior. Now that quality is a universal expectation, people care more about spending money on a memorable experience: something that touches and engages them on a physical, emotional, intellectual and a spiritual level.

Adapting To A Data-Centric World: Why & How

Modern Businesses are built on data, but a traditional approach to this data isn’t sufficient to survive in the highly competitive business world of today. More and more firms are adopting complex models for acquiring and processing data. Companies are restructuring to incorporate new sections for data science within their business models and strategies.