INSIGHTS

Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

OUR BLOG

Adapting To A Data-Centric World: Why & How

Modern Businesses are built on data, but a traditional approach to this data isn’t sufficient to survive in the highly competitive business world of today. More and more firms are adopting complex models for acquiring and processing data. Companies are restructuring to incorporate new sections for data science within their business models and strategies.

Directing Social Investment To Where It Is Most Needed

With around 40% of the population being under 18 years of age, Egypt faces the challenge of meeting the needs of a largely young population. These demographics indicate heavy pressure on education, which principally caters to the younger generations. Savvy social investment by firms can help rebuild the educational system, redirecting it towards meeting market needs.

How to Integrate Sustainability Into Your Business Strategy (And Why)

Despite environmental, social, and governance (ESG) concerns rising to the forefront of global business trends, they continue to be disconnected from businesses’ core strategies. ESG issues tend to be dealt with in an ad-hoc and reactive manner; launching fragmented initiatives to hike up “green” credentials, comply with environmental regulations, or deal with emergencies.

Building A Purpose-Driven Brand: Q&A With CID Consulting’s Dalia Wahba

Around the world, people are becoming increasingly conscious about the products they buy and the services they choose ; they tend to put their money where their hearts are. This has put an unprecedented emphasis on the creation of “purpose-driven brands’. A purpose-driven brand is a brand that doesn’t approach sustainability as something to celebrate, but instead, a whole business model to implement. Brand leaders of today have evolved the concept of sustainability from being viewed as a trade-off between profit and purpose to ‘both profit and purpose model’. The Brandberries has exclusively interviewed Dalia Wahba, Chairperson of CID Consulting, to get her two cents on why brands should act responsibly.

Four Steps To A Productive & Healthy Workplace

When a manager listens to his employees and provides them with the necessary amount of space to voice their opinions and share their ideas, he/she gives them a sense of acknowledgment and respect, creates a feeling of inclusivity, and promotes an environment pro innovation. Each manager should stay in-tune with the moods of his employees and create procedures and/or use tools that would allow employees to easily transfer their opinions and ideas to their managers.

How To Own The 2018 World Cup Hype

The World Cup season this year is not like any other before. It started with a massive shock when Egypt qualified for the tournament after 28 years. Despite Egypt’s elimination in the first round, the hype did not slow down with surprising turn of events in the teams; guaranteed-to-win teams are being disqualified while other teams are surprising the world with impressive performances. So how can companies capitalize on this continuing spree?