Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.
Practicing what they preach... Patagonia is known for its bold and climate-positive stance, even if it means the company isn’t making “sound” business decisions.
During the COVID-19 pandemic, KitKat’s ad campaign promoted the public to enjoy a break during their busy day.
The United Kingdom’s optical giant, Specsavers, hit the streets in the UK, literally and figuratively, in a campaign revolving around parking violations emphasizing the importance of their optical services.
As part of their “Dirt Is Good” campaign, Persil took an unconventional approach to marketing their detergent.
PepsiCo teased consumers with new design personalization features bringing together marketing, design, and technology.
In efforts to reduce energy consumption, Nescafe's latest campaign encourages audience to boil their water at 80°C for the perfect cup of coffee.
