Expanding strategy to maximize market potential

Challenge

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

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Approach

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Results

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

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Mohamed El Ahwal
CEO, IACC Holdings

We are where we are today due to CID’s dedication to the task at hand, their professionalism in handling it, sincerity in addressing our concerns, encouragement when we needed some and generosity always. The journey is still long, but we have taken the first step and we hope we can always count on your support.

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Olfat Mansour
Board Member, Al Nour Wal Amal Association