Expanding strategy to maximize market potential

Challenge

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

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Approach

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Results

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

CID has been our reliable partner for years. The level of commitment, support, dedication and hard work they have aided us profoundly to reach the level of success we are proud of today.

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Magda El Sabee
Chairman & Group CEO, Summit Holding Group

The work accomplished by the CID team has been well recognized and acknowledged by all attendees whether the Juhayna team or Ministry of Education representatives. It has been a pleasure working with CID in implementing our first CSR initiative with the Ministry of Education. We highly appreciate their workshop training that succeeded in fulfilling the program’s objectives due to the team’s efforts and high communication skills.

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Nahla Mokhtar
Head of External Communications, Juhayna Food Industries