Launching a lending facility with consumer-driven communications

Challenge

The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.

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Approach

CID worked with DAI in order to launch the NBE’s new lending facility; providing recommendations and assisting with the implementation of measures to expand the company’s SME lending and risk management framework. We reviewed NBE’s existing strategy and portfolio of MSME products and used our knowledge of the market to assist with new product development which reflected both consumer needs and the client’s strategy. Good products are of little use however unless consumers are aware of them, so we worked closely with NBE to construct a marketing communications plan which effortlessly aligned with the bank’s wider strategy. Finally, in order to institutionalize our intervention, we worked with NBE to design and establish the MSME Advisory Services Unit with a dual role of providing financial and non-financial services to MSME Clients.

Results

CID and its partner DAI effectively enabled NBE to serve MSME Clients through a range of financial and non-financial services – the latter being a completely new and innovative introduction to the banking sector in Egypt. We also successfully designed and produced a creative marketing communications tool kit that effectively defined the key benefits of the facility and provided information needed to reach the right audience and spur engagement. In doing so, we helped medium and small businesses utilise NBE’s evolved capabilities and range of products contributing to The National Bank of Egypt's (NBE) small and medium enterprises (SMEs) to reach LE 37.5 billion ($2.1 billion).

WHAT OUR CLIENTS SAY

We would like to thank the CID team for all the long hours and dedication to designing our innovation process.

The execution of this innovation process was supported with CID’s organizational network analysis tool, which provided great insight within our organization, allowing us to gain a deeper understanding of its functional, social and strategic networks. The CID team worked closely with our team throughout the process, providing strategic and consistent support. CID’s professional and timely commitment really has helped us kick-start our innovation process.

Thank you for making this happen!

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Heba Makhlouf
Head of Investment Relations & Innovation, SODIC

CID provided invaluable support to EFE in designing a scaling and sustainability strategy for its programs in Egypt. This assessment contained four major components: scaling through external partnerships in the ICT/BPO sector, improving EFE’s internal operational efficiency and effectiveness, assessing various methods of achieving indirect scale and impact, and developing a financial sustainability plan. The CID team was very professional and dedicated, and the final report and recommendations were informative, insightful and realistic. We greatly enjoyed working with them on this project.

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Sarah Little
Senior Program & Grants Manager, Education For Employment