Managing change effectively during turbulent times

Having been struck by several simultaneous internal changes across leadership, regional affiliation and ownership, a leading FMCG multinational was facing an identity crisis and needed to communicate effectively to employees.

We developed a transformation management communication plan that would transform the negative perception of changes occurring within the business, to a fantastic opportunity and the beginning of a new period of sustained growth. Doing so required continuous consultation and collaboration with the company’s large workforce. We began with an audit of current communication practices, relevant stakeholders and their roles, which required us to meet with employees from all levels of seniority with the company. Based on our new, deep understanding of internal communications operations, stakeholders and practices, we created recommendations to resolve problems and developed tactics to transform the feel within the company from one of gloom to one of glory.

Our defined “leading change” strategy was phased to ensure ease of implementation, whilst our framework for internal communications explained crisis processes, leadership management and the need to identify and protect brand reputation.

Our plans were fully approved and onboarded, successfully improving the atmosphere around the company and leading to higher employee retention rates. We also supported a leadership event with the new CEO which showcased company strategy, aligned corporate values and encouraged employee engagement.

WHAT OUR CLIENTS SAY

Dahlia Lotayef

I would like to seize this opportunity to thank CID Consulting for all their hard work throughout the COVID-19 lockdown situation and all the constraints we are all going through, as well as for their patience in processing the assignment. We now hope there will be a strong commitment from the key decision-makers to implement the recommendations of the report through the project and look...

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Dahlia Lotayef

Lead Environmental Specialist Environment, Natural Resources and Blue Economy Global Practice Middle

Inji Khalil

I'm writing to you to let you know that Lafarge Egypt won silver in LafargeHolcim MEA CSR competition under the Education/Employment category for its Occupational H&S Vocational Training Program in Suez! This is a big milestone for us and couldn't have happened without your support and guidance during the program design and across all its phases. Also special thanks to your amazing team,...

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Inji Khalil

Head of Communications, Lafarge Egypt

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