Strategizing for Scale

Challenge

Al Ismaelia for Real Estate Investment came to us looking for a fresh perspective. They needed to refine their purpose and to create a strategic formula that would rejuvenate their corporate appeal and transform their business model.

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Approach

With the close support of Al Ismaelia’s executive team and Board, we conducted a comprehensive strategic analysis which mapped AI Ismaelia’s existing business model challenges. We pinpointed key strengths, weaknesses, threats and opportunities to identify key success factors.

Our analysis defined the core focus, mission and value proposition of the firm, enabling Al Ismaelia to stand out from their competitors. We designed a business model canvas and corporate strategy map with balanced score cards to begin AI’s business transformation, as well as KPIs and strategic management processes to guide activity and monitor results for future growth. In order to effectively roll-out the strategy, and leveraging on CID’s unique capacity to bring together strategy and communication, we proposed a new internal communications framework which encouraged team integration. Through our consultative strategic planning process, we spurred engagement across the firm and empowered management with the tools needed to cascade a new corporate strategy across departments.

Results

We helped AI Ismaelia refine their purpose and provided them with the right corporate foundations and business strategy to accurately deliver their vision. Our work has since informed their marketing and branding, as well as the new purchasing and concept decisions made by the Board.

WHAT OUR CLIENTS SAY

I'm writing to you to let you know that Lafarge Egypt won silver in LafargeHolcim MEA CSR competition under the Education/Employment category for its Occupational H&S Vocational Training Program in Suez!

This is a big milestone for us and couldn't have happened without your support and guidance during the program design and across all its phases.Also special thanks to your amazing team, Sherif and Mostafa, for working extensively on the project and designing a program to address community needs while leveraging on Lafarge Egypt expertise, managing the different program stakeholders while ensuring the project KPIs are met, coming up with creative solutions to solve any issues, devotion, dedication and passion during the different program phases from its launch in 2016 to date.

On behalf of Yasmin and myself, we would like to thank CID for the great effort and for being our extended arm in implementing the "Lafarge Health and Safety Vocational program" in Suez.

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Inji Khalil
Head of Communications, Lafarge Egypt

Our work with CID Consulting was focused on the dissemination of participatory urban development procedures and tools in the informal areas of Shoubra El-Kheima, Khosous and Qalyoub. The project necessitated extensive field work, research and direct engagement with city councils and Qalyoubyia governorate. Throughout the project CID community development team, demonstrated hard work, dedication and agility. The team played a very important role in empowering staff in city councils and the governorate to adopt participatory needs assessment methods. The team was further able to moderate community discussions and debates in a participatory and professional manner. We believe CID Consulting was a valuable partner and an important enabler to our social mission.

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Safa Ashoub
Advisor, Participatory Development Programme in Urban Areas (PDP) , GIZ