Strategizing for Scale

Challenge

Al Ismaelia for Real Estate Investment came to us looking for a fresh perspective. They needed to refine their purpose and to create a strategic formula that would rejuvenate their corporate appeal and transform their business model.

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Approach

With the close support of Al Ismaelia’s executive team and Board, we conducted a comprehensive strategic analysis which mapped AI Ismaelia’s existing business model challenges. We pinpointed key strengths, weaknesses, threats and opportunities to identify key success factors.

Our analysis defined the core focus, mission and value proposition of the firm, enabling Al Ismaelia to stand out from their competitors. We designed a business model canvas and corporate strategy map with balanced score cards to begin AI’s business transformation, as well as KPIs and strategic management processes to guide activity and monitor results for future growth. In order to effectively roll-out the strategy, and leveraging on CID’s unique capacity to bring together strategy and communication, we proposed a new internal communications framework which encouraged team integration. Through our consultative strategic planning process, we spurred engagement across the firm and empowered management with the tools needed to cascade a new corporate strategy across departments.

Results

We helped AI Ismaelia refine their purpose and provided them with the right corporate foundations and business strategy to accurately deliver their vision. Our work has since informed their marketing and branding, as well as the new purchasing and concept decisions made by the Board.

WHAT OUR CLIENTS SAY

I would like to thank you for the good job you did for our company for this assignment which reflects your professionalism , commitment and seriousness. It was truly an enjoyable experience.

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Gamal Said
Electronics Sector Director, Alfa Electronics

CID has been our reliable partner for years. The level of commitment, support, dedication and hard work they have aided us profoundly to reach the level of success we are proud of today.

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Magda El Sabee
Chairman & Group CEO, Summit Holding Group