Unleashing river transport performance in Egypt

Challenge

The Ministry of Transport, supported by the World Bank, sought to transition the River Transport Authority (RTA) from its existing role towards becoming a more regulatory authority capable of overseeing the provision of efficient transport services.

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Approach

We partnered with IDOM – a leading consulting and engineering firm – to implement the project in close collaboration with the Ministry of Transport. We held consultation workshops with employees within the RTA to collaboratively develop business analysis and strategic planning documents for the Authority. We used the information gleaned from our strategy workshops to assist the RTA staff’s development of the crucial corporate business development documents, whilst interacting with external stakeholders including the Land Transport Authority and several governorates in order to ensure a coordination mechanism was integrated into the design of the RTA.

Having spent six months on the ground engaging with the RTA team, we then led the team through the process of evaluating current performance and setting appropriate performance management and organisational development objectives, based on our understanding of the authority’s existing shortcomings. Our involvement from therein was broad; as we facilitated the revision of the mission, vision, strategy, setting of institutional objectives and change management goals for the RTA, all the way from re-organisation of the design and functional analysis, to the development of detailed job descriptions. We worked closely throughout this period with the internal team to ensure ownership and sustainability of our intervention and easing transition to the new organisational model, developing training plans for RTA staff and a comprehensive recruitment plan aligned with the newly established strategy.

Results

We transformed the organisational structure from a heavily centralised to a decentralised operation of the project and collaboratively established a new vision, mission and strategy. Our work facilitated the RTA’s transitional efforts and even increased their workforce, with recruitment and training plans implemented to maximise awareness and skills development. The Ministry of Transport praised our outstanding sector knowledge, dedication and commitment which enabled implementation, greater senior and mid-management buy-in, collaboration with the chairperson of the RTA, and sensitively balanced the reform needs of the Ministry.

WHAT OUR CLIENTS SAY

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

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CEO, IACC Holdings

Plan International has been working very intensively with a very high qualified and motivated team of professionals from CID, to develop a new communication strategy. In our efforts to raise our profile and be better place to advocate for children’s rights in Egypt, CID has help us identify the level of awareness there is in Egypt and develop specific communication messages and tactics for our target audiences.CID managed to develop an excellent strategy ensuring full staff participation and Plan's ownership of the process, which is something very difficult to get when outsourcing external consultancies.

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E. Mac Abbey
Global Advisors Team Senior Manager, Plan International